Strategic Content Production
Content designed around your business goals, not just a camera and a shoot.
Professionally produced photo and video assets planned around your brand, audience and how you’ll use them.
Content with a purpose.
Every project starts with one question: what do you want this story to accomplish? Then we combine creative direction, photography, video and strategic storytelling to get there.
What we create.
Brand and Founder Storytelling
We turn the people, purpose and journey behind a business into compelling visual stories.
Cinematic interviews, photography, B-roll and short-form content.
Social Media Content
Consistent, platform-ready content that keeps your business visible.
Reels, photos, B-roll and social assets for all your platforms.
Event and Experience Coverage
We capture more than what happened. We capture what it felt like to be there.
Event photography, recap videos, social clips and storytelling content.
Promotional and Brand Campaigns
Campaigns that make a business, service or experience impossible to overlook.
Concept, creative direction, production and finished assets built around one objective.
Real Estate and Property Content
Visual storytelling that helps properties, and the professionals representing them, stand out.
Photography and video that show the property and the lifestyle behind it.
Content Strategy and Creative Direction
For businesses that know they need content but aren’t sure what to create.
Creative concepts, campaign ideas and a roadmap for consistent content.
The Merrick Content Partnership.
Your business doesn’t need more content. It needs consistent content with a purpose, without constantly figuring out what to create, when to shoot or how to tell your story.
Build
For businesses establishing their visual presence.
- Monthly content strategy session
- One scheduled content shoot
- Professional photography
- Short-form video and Reels
- B-roll library
- Content direction
Amplify
For businesses ready to make content a consistent part of their growth.
- Everything in Build, plus:
- Increased production time
- Multiple short-form videos
- Expanded photography
- Founder and expert content
- Campaign-specific creative
- Monthly content planning
Scale
For businesses ready to make their content a true growth asset.
- Ongoing strategic content planning
- Dedicated production sessions
- Brand storytelling
- Short-form video campaigns
- Photography and creative direction
- Campaign development
- Priority production scheduling
- Performance-informed creative recommendations
Every partnership is customized around your business, your goals and the volume of content you need.
How every project works.
01
Strategy
We start with the why.
A conversation about your business, audience, goals and the story you want to tell. We decide what the content needs to accomplish, set the creative direction and plan the shoot.
You receive creative direction, project scope, content strategy and a production plan.
02
Storytelling
Then we bring the story to life.
We capture the people, places, products and moments that make your business unique, and handle the direction so you can focus on showing up.
You receive professionally produced photography and video tailored to the agreed scope.
03
Scale
Then we turn the story into an asset.
We shape the footage into polished, platform-ready content and deliver it through a streamlined digital system, with an ongoing partnership when you’re ready to keep building.
You receive final edited content, organized delivery and recommendations for getting the most from it.
5 to 7 days
Most standard projects are delivered within 5 to 7 business days after the shoot. Larger productions, campaigns and projects with extensive editing may need more time, and we’ll tell you before production begins.
Working with financial professionals.
A background in financial services means we understand the weight of compliance, documentation and careful communication.
Financial services content often needs your firm’s compliance review before it’s published. We build that review into the workflow so you and your compliance team can approve materials along the way. Merrick does not act as a compliance or legal advisor.
Before you say yes.
Investing in professional content comes with questions. Here are the ones we hear most.
I don’t know what to say on camera.
You don’t have to. We provide creative direction, questions, prompts and storytelling guidance so you can focus on being yourself. We help uncover the story. We don’t expect you to arrive with a script.
I’m not comfortable on camera.
That’s more common than you think. Our process is designed to feel natural rather than performative. Through conversation, direction and B-roll, we help you look and feel like yourself.
I’m too busy for a content shoot.
That’s why the process is structured. We handle planning, production and post-production, so your time goes only to the moments where your expertise and presence matter most.
I’m not sure what kind of content I need.
That’s where strategy comes in. We learn about your business, goals and audience, then recommend the content that makes the most sense.
Is professional content worth the investment?
The right question isn’t only what the content costs. It’s what the content needs to accomplish. We scope every project around the objective, the production requirements and the deliverables, so the investment is intentional.
I’ve hired a creative before and didn’t get what I expected.
We understand. Merrick sets the strategy and expectations before production begins, so you know what we’re creating, why, and what you’ll receive.
Your business has already done the work. Now let’s make sure the world sees it.
Start with a Creative Consultation. We’ll learn about your business, your audience and what you want your content to accomplish.